Just your friendly neighborhood brand nerd

I write copy that makes brands sound like humans. Good ones. The kind people actually want to hear from.

Seven years of experience across consumer goods, from greeting cards to baby gear — quite the range, I know. I bring the same curiosity and obsessive attention to detail to everything I write, whether it's a product page, a social caption, or a campaign that needs to stop someone mid-scroll.

Feel free to poke around — and if you like what you see, let's talk.